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  • Writer's pictureDavid & Heather

What is Mega Purple Anyway?

One of the wine industry's worst kept secrets: Mega Purple. 🍷Don't fret though! None of our winemakers use Mega Purple (and we love them for this!).

Many winemakers add a color-correcting additive to their wine that is made from a Rubired grape juice concentrate to enhance the color.

This additive, called Mega Purple, is almost flavorless but it can affect the smell of the wine and it definitely adds sugar (I'm getting a headache just thinking about it!). 🥴 AND this isn't just a cheap wine additive - some wines that sell for $75-$100/bottle may also contain Mega Purple.

If you'd like to learn a little more about this crazy additive, check out this great article by Jeff Siegel. And don't forget to stop by and try some of our wines!


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